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ERIC
PIERACCI

Creative Director | Brand Strategist | Marketing Leader

25+ years building brands that command attention, create engagement, and drive business growth. 

CREDENTIALS

PROVEN AT SCALE

SPECIALIZATIONS

AREAS OF EXPERTISE

Positioning, messaging, and brand frameworks that create clarity and differentiation.

BRAND STRATEGY

Connecting brand to performance across digital, social, and multi-channel campaigns.

MARKETING STRATEGY

Leading visual identity, campaigns, websites, and content systems from concept through execution.

CREATIVE DIRECTION

Conversion-focused websites and landing pages built to guide users and drive action.

DIGITAL EXPERIENCE

02 PORTFOLIO HIGHLIGHTS

SKILLS & TOOLS

USED TO EXECUTE AT SPEED AND SCALE

ADOBE CREATIVE SUITE

90%

UX PROTYTPE PLATFORMS

70%

CANVA

90%

WEB CMS PLATFORMS

85%

EMAIL/CRM PLATFORMS

70%

PROJECT MGMT PLATFORMS

65%

GOOGLE SUITE

90%

AD PLATFORMS

70%

AI DRIVEN WORKFLOWS

65%

PROFESSIONAL 
Eric Pieracci Icon
Strategy first. Creative that actually works.

I’m a Creative Director and Brand Strategist with over two decades of experience helping companies define who they are, how they show up, and how to translate that into marketing that performs.

 

My work sits at the intersection of brand strategy and execution. I don’t just design—I help build the thinking behind the brand, then carry it through websites, campaigns, content, and full marketing systems.

 

I’ve led branding for luxury residential developments, hospitality brands, office properties, and founder-led companies—turning complex ideas into clear, differentiated brand experiences that connect with the right audience.

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PORTFOLIO

CAREER TIMELINE

2000-2010

MAUGE, INC.

GRAPHIC DESIGNER > CREATIVE DIRECTOR

Progressed into a leadership role overseeing brand development, digital design, and e-commerce initiatives while managing cross-functional creative teams.

1996-2000

ARIZONA STATE
UNIVERSITY

BACHELOR'S DEGREE - GRAPHIC DESIGN

Built a strong foundation in design, visual communication, and creative problem-solving that shaped my career in branding and marketing.

2019-Present

WHISKEY RIVER MEDIA CO.

CREATIVE DIRECTOR / PRINCIPAL

Partnered with a digital agency to develop and execute performance-driven marketing and branding strategies across digital, social, and paid media channels.

2019-2023

VIS A VIS CREATIVE CONCEPTS

SENIOR DESIGN CONSULTANT

Provided high-level creative direction and design consulting, helping clients refine brand identity and execute cohesive marketing initiatives.

2010-Present

THINKEP CREATIVE GROUP

FOUNDER / CREATIVE DIRECTOR

Founded and led a full-service branding agency, delivering strategic brand, marketing, and creative solutions for real estate, hospitality, and consumer brands.

PORTFOLIO
EXPERIENCEO
LET'S CONNECT

I’m open to creative leadership roles, consulting, and select freelance opportunities. If you’re looking for strategic thinking paired with strong creative execution, let’s connect.


Email: eric@thinkep.com
Phone: 1-847-736-7154

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© Eric Pieracci | All Rights Reserved

©Eric Pieracci. All Rights Reserved.  

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